Finding the Keywords your Customers are Using
All our efforts are based on solid research which will tell you the exact words your customers are typing into search engine queries when they are searching for your product or service.
Using a variety of research tools, we interrogate the databases of some of the major search engines to discover the most effective keywords for you to target. Proper keyword research at the beginning of your search engine marketing campaign greatly improves your chances of bringing in highly targeted targeted traffic.
Better Targeting = More Sales & Enquiries From Your Website
Another major benefit of professional keyword research is the frequent discovery of what we call 'Niche Keywords'. Phrases that record a large number of searches, but have very few competing web pages out there in Cyberspace.
Making use of Keyword Research
We typically research up to 1,000 keywords for a client to arrive at our final list of phrases to target. The following small example provides an insight into the targeting process, and indicates the total number of searches conducted by Australian residents during August, 2006.
| Total Searches by Australians - Aug 2006 | ||
Count |
Search term |
Competitors |
| 499 |
catering melbourne |
191,000 |
235 |
caterer melbourne |
198,000 |
168 |
catering in melbourne |
190,000 |
153 |
*corporate catering cbd melbourne |
11,900 |
The term 'catering melbourne' received 499 searches, but there are 191,000 web pages in the Google database that have the words 'catering' and 'melbourne' on the page (not necessarily together ie. 'catering melbourne'. Whereas 'corporate catering cbd melbourne' only has 11,900 competitors. This means it is statistically 16 times easier to reach a high ranking for a term that still received 153 searches in Aug, 2006.
The other benefit of ranking highly for 'corporate catering cdb melbourne' is due to the finer targeting which will bring more highly qualified potential customers to your website (presuming you have the product, or service they are looking for).
Start effective Keyword Research now
Enjoy the increased business that your website can deliver once you begin to employ effective keyword research services for your business.
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